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- While SEO does not normally need hands-on coding, knowledge of programming languages might be beneficial.
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- And as AI improves, image search is set to become even better.
- In traditional marketing, you invest thousands of dollars in flyers, pamphlets, banners, etc.
While this may be true, you don’t want to come to a conclusion that fast. Google’s algorithm uses well over 200 different ranking signals. It is easy to make sweeping conclusions without looking at the big picture. Like any other skill, SEO requires learning a few important fundamentals. For example, if 100% of your income is from clients, you are playing with fire. In one day, all your clients could wake up and decide to fire you.
The only reason why SEO is valuable is that it is a tool for growing revenues. Sure, it has other purposes, such as branding, reputation management, and even deception. But most people use SEO to increase organic search traffic and grow revenue. When I say a “real” SEO expert, I mean someone who can grow organic search traffic on a consistent basis.
